A short, practical guide based on the 5 changes that grew our returning customer rate by 60%.
If you’re sending emails that don’t get opened, clicked, or bought from, this will help.
Inside, I’ll break down exactly how we went from chasing one-off orders to building predictable, repeat revenue - all through simple email tweaks you can make this week.
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Hi, my name’s Paul Mayne.
Since 2018, I’ve:
- Built and scaled 3 home fragrance brands
- Generated £7.5M+ in online sales
- Achieved a 60% returning customer rate
- Sold the business and now help DTC founders grow profit
- Helped clients boost revenue by up to 80% in one month
Before that, I was in marketing agencies since 2003.
Inside this short, actionable guide, I’ll share five key lessons that changed how I approached email forever, probably things you've never thought of:
- Why most emails train customers to ignore you
- How we made more money by selling less
- Why plain-text beats “perfectly designed” every time
- The simple rhythm that got us a 60% repeat rate
- How we stopped chasing new buyers - and built loyalty instead
If you run a product-based brand and feel like your emails are underperforming, this is for you.
I’ll show you how to make email your most profitable marketing channel - and turn one-time buyers into loyal customers who keep coming back.
Hope you find it helpful.
Cheers,
Paul Mayne